At Stratus, our story isn’t just about awards and milestones — it’s about leadership and innovation. Recently, our Vice President of Franchise Development, Rob Lancit, was featured in Entrepreneur with an article titled How to Unlock the Potential of Multi-Unit Franchise Ownership. Nearly half of U.S. franchise owners today operate more than one location, and Rob’s insights explore why this growth strategy is gaining momentum.
Multi-unit franchise ownership offers entrepreneurs greater revenue potential, stronger local market presence, and long-term wealth-building opportunities. However, Rob emphasizes that scaling requires careful planning — including honest self-assessment, strong staffing, and a deep understanding of market demand.
In his article, Rob highlights the advantages of owning multiple franchise units:
With Stratus, franchisees are never alone. We provide eco-friendly cleaning tools, branded marketing, robust training, and ongoing support — ensuring that every franchisee has the resources to scale successfully.
“Multi-unit ownership isn’t just about opening more doors — it’s about opening more possibilities. With the right support, franchisees can scale smartly, sustainably, and with confidence.” — Rob Lancit, VP of Franchise Development, Stratus Building Solutions
We’re proud to see Rob’s expertise in multi-unit franchise ownership recognized by Entrepreneur, reinforcing Stratus’ role as a trusted leader in commercial cleaning and franchising.
Read the full article in Entrepreneur.
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Rob Lancit, VP of Franchise Development at Stratus Building Solutions, is a recognized authority in franchising with decades of experience helping thousands of entrepreneurs get into business ownership. His thought leadership has been featured in Forbes and Entrepreneur magazines, where he shares candid insights on franchise growth, industry trends, and how innovation is reshaping franchise development.
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